Colorado Springs Home Selling Program
This is our Traditional Selling Program for listing your home on the market using a Professional REALTOR® and posting the property on the MLS (Multiple Listing Service). We realize there are many different seller scenarios so we don’t have a one size fits all approach. We’ll work with you to come up with a customized Selling plan together.
Call Today, 719-SELL NOW
This Home Selling Program is really geared toward what we would consider to be the average or normal seller situation. This program is not for people in a distressed or short sale situation.
We don’t take a one size fits all approach, we realize sellers may have different time frames in which they want or need to sell or they may have different amounts of equity to work with. Some sellers such as those in the military often times have to sell in a very specific time frame. Other sellers don’t have enough equity to pay what might be considered a full 6% commission among other selling fees without going in to a short sale situation. We understand all that and we will work with you to meet your needs.
Most sellers want to sell for as much as possible within a reasonably fast amount of time. When a seller has made the decision to list their property on the market out of want or need, they don’t want their property sitting on the market forever. They also want to get as much equity out of their home as possible, most often to get them to their next property. This all equates to Value and the Wish ‘Listing’ program is structured to obtain results.
We offer our Wish Listing “Performance Based Selling Plan” to any seller that wants accountability with their REALTORS®’s performance that is tied to real consequences. Ask yourself, isn’t only fair to expect and get results if you agree to pay a REALTOR® a commission to sell your home? Of course it is! Why commit to paying a full commission and lock yourself in for several months with a REALTOR® that won’t give you guarantees based on their performance? Results for a seller are selling in a timely manner at the highest possible price.
Our value proposition is that we guarantee to sell your house in a certain amount of days and/or at a certain price or we start losing our agreed upon commission.
This is a fair way to sell your home and it provides leverage for you as a seller to Get Results. This value proposition gives you leverage, holds us accountable, has real consequences, and provides us the extra motivation to get your home sold in a timely manner.
In Summary – Value Proposition
1. Your customized Selling Plan with accountability, consequences, and the motivation to get the results you want or need.
2. Massive Internet marketing to over 300 internet marketing syndicates to reach potential buyers.
3. As many open houses as you want to schedule.
4. We offer a free 90 minute professional staging consultation if you list with us. (if you desire)
5. Professional Photography of your home.
6. Proactive Buyer scenario previewing of competing homes and full analysis.
7. If you Sell and Buy with us you get an upfront 1% discount on REALTOR® commissions.
8. Experience, local market knowledge, in depth and ongoing analysis of the market.
9. 14 point marketing plan “Showcasing” your property on Facebook and other Social Media to get you Massive Internet Marketing exposure.
Listing Presentation – Next Steps, Call Today 719-SELL-NOW
Call to schedule an appointment with one of our REALTORS® who will come out and preview your home and go through a Listing presentation.
The Listing presentation would be an opportunity to review the listing and selling process in more detail with the REALTOR® face to face. The listing presentation would be an introduction to get to know each other and go over considerations that relate directly to your property situation. This would also be an opportunity for both parties to see if it makes sense for them to join together in selling the house.
A preview or tour of the home would be done and a more extensive Comparable Market Analysis (CMA) would be reviewed in detail. A Net proceeds breakdown would be drafted up which details how much you could get in Net proceeds with all the fees, taxes, commissions, and possible repairs needed.
The end goal of the on site consultation would be to hammer out details in a listing agreement such as commissions, pricing strategy, and timing. It is perfectly understandable that you may need more time to process after the first consultation. There is no obligation after this consultation, we can part ways as friends or continue on in getting your home sold. You can look this as an interview process in determining if you want to hire us. We would love to work with you, give us a call and let’s get you on the move!
3 Key Factors in Selling a Home
Price, Condition, and Marketing are the 3 primary factors to effectively selling a home. Price as it relates to Condition in comparison to other recently sold properties is key to getting pricing right. Marketing is equally if not most important of the 3 factors. Because internet marketing is so important, we syndicate out to over 300 internet vendors to maximize your exposure on the internet. We also “Showcase” your property through Social Media such as Facebook which gets you massive internet marketing exposure. We also pay for a 90 minute home staging consultation when you list with us because it is so important. Staging helps make the pictures look very good on the internet and you only get one first impression when someone walks in the door.
Effective Pricing Strategy
Neither you nor do we really set the value of your home, the market does. By generating a Comparable Market Analysis (CMA) and visiting the home to look at condition first hand, we can tell what fair market value is and how long we can expect before it sells, the numbers don’t lie. Factoring in current market conditions and calculating absorption rate is very important just as well to project at what price and when the home will sell.
You should be mindful that it is ethically wrong for a REALTOR® to list your home too high without letting you know, in order to just make you happy and get you to list with them (reference National Association of REALTORS® Code of Ethics and Standards of Practice, Article I – Standard of Practice 1 -3)(http://www.realtor.org/governance/governing-documents/the-code-of-ethics). This is playing on emotion and not logically looking at the numbers or other facts around an effective pricing strategy. It’s OK to initially set the price high to test the market as long as there is full disclosure and understanding with the seller. Setting the price too high initially can allow for perceived value and negotiating room, but it is risky. Starting too high and dropping the price later misses the excitement and fails to generate strong activity. If you do set the price high initially, it is recommended to schedule price reductions regularly.
We digress here, but we want to point out that you may hear advertisements from various REALTORS® that state; “If we don’t sell it, we’ll buy it, guaranteed”. They say this to draw you in; it works to generate business and projects confidence to potential sellers. But what is the catch you ask? Well, yeah they’ll buy it for 80 cents on the dollar or buy it subject to your existing loan. Hey, we’ll do that too, in fact most any investor or real estate agent you find will do that for you, but that is not our focus and we doubt it is your focus either.